OpenAI Rolls Out Apps in ChatGPT 🤖!

Don’t you just love shipping season? Companies are pushing products faster than we can test them, and there’s always a big launch around the corner. Interesting times, really. 😅

Forward thinkers, welcome to today’s issue (#128) of the Neural Frontier.

Today, we’re unpacking yet another release from the folks at OpenAI. Additionally, we’ll cover Figma’s partnership with Google and Deloitte’s bold AI moves. 

Time to go! ⏰

In a rush? Here's your quick byte: 

🤖 OpenAI rolls out apps in ChatGPT!

🎨 Figma teams up with Google.

🚀  Deloitte doubles down on AI!

🎭 AI Reimagines: An AI-powered Sitcom!

🎯 Everything else you missed this week.  

⚡ The Neural Frontier’s weekly spotlight: 3 AI tools making the rounds this week.

🤖 OpenAI rolls out apps in ChatGPT!

OpenAI is introducing a new way for developers to build interactive applications directly inside ChatGPT. Users will now be able to access apps from Booking.com, Expedia, Spotify, Figma, Coursera, Zillow, and Canva. Alongside the apps, OpenAI is releasing a preview of the Apps SDK, a developer toolkit for building these new experiences.

🛠️ How Apps Work in ChatGPT: Unlike previous attempts like the GPT Store, these apps are integrated directly into ChatGPT conversations, allowing users to access third-party tools seamlessly.

• Users can call apps by name in the chat, e.g., “Figma, turn this sketch into a workable diagram,” or “Coursera, can you teach me something about machine learning?”

• Apps can render interactive UIs inside ChatGPT responses, including maps, playlists, and even videos.

• If a user is already subscribed to a service, they can log in directly within ChatGPT to access premium features.

• In the future, apps may also support monetization via ChatGPT’s Instant Checkout.

OpenAI built this system on the Model Context Protocol (MCP), allowing apps to connect to external data sources, trigger actions, and display dynamic content in chat.

🔍 Discovering and Using Apps: ChatGPT suggests relevant apps when they could help. 

• Planning a party → Spotify playlist app surfaces

• Looking for a home → Zillow map appears

Users can interact with apps naturally and adaptively within conversations. For instance, Zillow integration allows users to search for apartments, view an interactive map, and ask ChatGPT about each option in real time. 

These apps are accessible to all logged-in ChatGPT users (outside the EEA, Switzerland, and the UK) on Free, Go, Plus, and Pro plans. Apps are currently available in English in regions where the services operate.

🧩 Apps SDK for Developers: OpenAI is releasing a preview of the Apps SDK, an open standard built on MCP, allowing developers to:

• Design app logic and interactive interface inside ChatGPT

• Connect apps to backend services for subscriptions or premium features

• Test apps using Developer Mode in ChatGPT

Later this year, developers will be able to:

• Submit apps for review and publication

• Access monetization tools, including Agentic Commerce Protocol for instant checkout

🎨 Figma teams up with Google.

Figma is teaming up with Google to bring advanced AI features to its design software. The integration will add several Gemini models to Figma, complementing its existing AI app-building tools and addressing the “evolving needs” of product designers and their teams.

Here’s what you need to know:

🤖 Gemini Models in Figma: The partnership introduces multiple Gemini models into Figma’s toolset:

• Gemini 2.5 Flash: integrated into image editing and AI image generation, allowing users to generate and refine images with prompts. Early tests show 50% faster latency for Figma’s “Make Image” feature.

• Gemini 2.0 & Imagen 4: additional AI capabilities to support creative workflows and automation across design tasks.

Figma’s 13 million monthly active users will now be able to leverage these models for faster, more responsive design iterations.

⚡ Strategic Implications

• The Figma-Google partnership is part of a broader trend of AI integration within existing platforms, as tech giants aim to embed AI in apps with large, established user bases.

• Notably, Figma was recently included in OpenAI’s ChatGPT Apps launch, indicating the Gemini deal is not exclusive.

• Google also announced Gemini Enterprise, a conversational AI platform allowing enterprise users to interact with documents, data, and applications, as well as build or deploy AI agents.

🚀 Deloitte doubles down on AI!

Professional services giant Deloitte announced a landmark enterprise deal with Anthropic the same day it was revealed the company would issue a refund for a government-contracted report containing inaccurate AI-generated content.

The announcement illustrates Deloitte’s commitment to AI, even as it grapples with the challenges of using AI responsibly.

Here’s the rundown:

📝 Refund for AI Hallucinations

• The Australia Department of Employment and Workplace Relations commissioned a A$439,000 independent assurance review from Deloitte earlier this year.

• The report included multiple errors, including citations to non-existent academic reports.

• A corrected version was uploaded recently, and Deloitte will repay the final installment of its government contract.

• The timing of the refund announcement coincides with Deloitte highlighting its increased AI adoption, an ironic juxtaposition noted by observers.

🚀 Deloitte–Anthropic AI Partnership: Deloitte plans to roll out Anthropic’s Claude chatbot to nearly 500,000 global employees. The partnership, first formed last year, will focus on:

• Compliance products for regulated industries such as finance, healthcare, and public services.

• AI agent “personas” representing different departments, including accountants and software developers.

The financial terms of the deal were not disclosed, but it represents Anthropic’s largest enterprise deployment to date.

⚡ Broader AI Accuracy Challenges

Deloitte is not alone in struggling with AI hallucinations:

• Chicago Sun-Times (May 2025): Published an AI-generated summer reading list with some fabricated book titles.

• Amazon’s Q Business: Struggled with accuracy in its first year of AI productivity tools.

• Anthropic’s Claude: Previously cited AI-generated references in a legal dispute, prompting an apology from the company’s legal team.

🎭 AI Reimagines: An AI-powered Sitcom!

This week’s showcase really made us look back and truly appreciate how far AI has come. Even more impressive, it’s all been in such a short time. 

Video gen is still not “there,” but attempts like this leave us wondering: what would this space look like in the next couple of months?

As always, enjoy! 😄

🎯 Everything else you missed this week.

📽️ xAI introduces Imagine v0.9, its new video generation model.

🍟 AMD signs chip supply deal with OpenAI.

🤝 IBM partners with Anthropic.

👟 Google’s try-on tool now lets you try on shoes.

 🧑‍💻 Google expands Opal, its AI coding app, to 15 more countries.

⚡ The Neural Frontier’s weekly spotlight: 3 AI tools making the rounds this week. 

1. 📊 Plus AI Presentations API: Plus AI Presentations API enables developers to programmatically generate native PowerPoint presentations with advanced layouts, charts, and custom branding through API calls.

2. 🎥 Ovi AI Video Generator: Ovi is a free AI video generation platform that creates videos from text prompts with physics-accurate motion, synchronized audio, and realistic visual effects.

3. 🐟 Brainfish: Brainfish is an AI-powered customer support platform that automatically generates and maintains product documentation from screen recordings and training materials, converting 30-minute videos into instant, searchable answers.

Blink, and you’ll miss it!

That’s probably the perfect way to describe these ember months. It’s been a flurry of product releases, and something tells us we’re just getting started. 

Ready for what the tide will bring in next?

Hit that subscribe button if you haven’t, and we’ll catch you next week on the Neural Frontier! ✨